SERVICES
OUR PROCESS
   

  • Our Company's view of the top critical factors for a successful business relationship is an exceptionally high level of hands-on participation with the client. We encourage brainstorming and collaborative efforts in our facility, yours or perhaps elsewhere. We offer many types of creative communication from loose perspective sketching to scale models to computer simulation.
  • Our creative, informal approach allows us to break down traditional barriers in the creative process and spend more energy and focus on the solution.
  • At the most fundamental level, the intent of our work is process improvement - to make common, everyday retail experiences uncommonly enjoyable by facilitating the business practice that adds significant value to those improvements. The benefits to our clients in terms of effectively managing their identity-image, positioning and differentiation realized from the physical properties used to facilitate consumer shopping and purchasing process improvements.

PDT puts a high degree of emphasis on creative concepts that work with the client's operational requirements rather than focusing solely on aesthetic or trend-following designs. PDT's communication with our clients is our key benefit in terms of effectively creating a successful business relationship with each client.

Chief among these physical properties is the merchandising system with a strategic focus. Strategic merchandising is not just about product display. It is effective communication at point-of-purchase where the highest percentage of buying decisions are made by encouraging the try-out / try-on that breaks down threshold resistance and converts shoppers into buyers.

Merchandising makes a store come alive, gives it voice and personality. The success of a retail facility in terms of traffic, conversions, add-on sales, repeats, and gross margin production per square foot is realized from the merchandising elements utilized to animate that retail facility.

PDT specializes in Maximizing Retail Performance through the creative design solutions. PDT's award-winning design team has developed successful Brand Strategies, Flagship Stores, Prototypical Retail Stores, Design Enhancements, Shop Concepts, Store-Within-A-Store and Category Management Programs for many clients since its inception.

Both retailers and consumer goods manufactures have benefited from the diverse backgrounds of associates ranging from brand strategists, retail strategists, industrial designers, interior designers, architects, computer imaging experts to graphic and merchandising designers.